Mike is the recently retired Managing Director and Founder of Fluid Branding, a strategic creative agency, and is a former Board Member of Active Geelong. His team at Fluid created the Active Geelong brand identity.

He is a strong advocate for an active workplace culture, encouraging business leaders to lead by example in realising the extensive benefits of regular movement. Fostering a culture of physical activity supports both individual well-being and collective productivity and builds stronger, more connected teams. This approach is proven to significantly enhance leadership capabilities through reduced stress, increased energy levels, improved decision-making and better emotional regulation.

Mike strives to be active every day, mixing it up with open-water swimming, cycling, gym classes, boxercise, bodyweight exercises, yoga, and long beach walks.